The Challenges
CURATION
How might we reimagine an end-to-end creative experience within, through and beyond the gallery walls?
FOOD
How might we leverage emerging technologies and delivery services to promote healthy and sustainable food choices?
WELLBEING
How might we connect with young people to encourage
positive action towards improved mental wellbeing?
The Responses
CURATION
Connecting a contemporary vision, with an influential past.
After a thorough discovery process we identified that COCA needed to focus on three core areas to raise their profile and connect with their audience:
Develop a strong positioning
Increase visibility
Connect through membership
FOOD
A blueprint for adapting to future food needs.
As more people demand sustainably produced and traceable food, the food retail sector has the opportunity to lead the way in promoting healthy food choices.
Using Countdown as a case study, the D4 team produced a positioning strategy document highlighting three potential futures, based on market research.
WELLBEING
Sometimes the most unlikely pair become the best of friends.
Building on the methodology the All Right campaigns have developed to date, we applied it to a pinch point discovered during our empathy phase – when it comes to the crunch, good friendships really matter .
This creative campaign uses a simple but smart concept to help new friendships form and current friendships grow.