Making awkward feel all right.

Population health campaigns are challenging on many levels. The All Right campaign has established an award winning approach that immediately connects with people.

Stage 1: Market Research

We initially canvased a range of scenarios that change our emotional state and identified the simple need to find and foster friendship as being important to wellbeing.

Stage 2: CAMPAIGN CONCEPT

It’s All Right to be Awkward explores and embraces the awkward spaces that often occur in friendships, and highlights that unlikely pairs can become best friends.

I’m very impressed by their standard of work and the interesting angle they’ve found to explore.

– Ciaran Fox, All Right (Mental Health Foundation)